February 06, 2025
ECCP Online
Europe-PH News
Parañaque, Philippines – January 15, 2025 – Mondelēz International in the Philippines, in collaboration with its partners and rooted in its home community of Parañaque City, PCX Markets, HOPE, Barangay BF Homes, and SM Cares, proudly announces the launch of two new Aling Tindera sites in Barangay BF Homes and SM City Sucat.
Mondelēz International is the maker of beloved brands such as Oreo, Cadbury Dairy Milk, and Toblerone. The Aling Tindera is a flagship initiative by impact organization HOPE, and is a pioneering waste-to-cash initiative that provides communities with opportunities to earn additional income by collecting and exchanging plastic waste for cash at the sites. This new action supports the snacks company’s commitment to its Sustainable Snacking strategy and focuses helping reduce environmental impact while promoting responsible consumption. Furthermore, the initiative is particularly meaningful as it directly benefits the local communities of Parañaque where Mondelēz International has been present for the past 62 years, highlighting the importance of grassroots engagement and collaboration.
The Aling Tindera Program contributes to diverting plastic waste from nature, while educating the public on responsible waste management practices. In each site, residents can bring their collected plastic waste from home and exchange them for cash. By establishing these sites, Mondelēz International and its partners aim to inspire behavior change and provide sustainable livelihood opportunities for local communities.
“We believe that sustainability starts at the grassroots level,” said Caitlin Punzalan, Corporate and Government Affairs Lead at Mondelēz International. “By expanding the Aling Tindera program in Parañaque, we are helping address a pressing environmental challenge while fostering positive change within the communities we call home. The biggest challenge in plastic waste collection is knowing where the waste can be brought so that it is properly diverted and does not end up as landfill or marine litter. We hope these new sites will help build the habit of collecting plastic waste in homes to give them new life and to avoid ending up in nature.”
BUKAS NA ANG TINDAHAN. (From left to right) Mondelēz International’s Caitlin Punzalan, PCX’s Hazel Castro, HOPE’s Mia Azurin and Ilusion Farias, and BF Homes Barangay Captain Jeremy Marquez at the opening of the Aling Tindera site in BF Homes, Parañaque
The Aling Tindera site at SM City Sucat makes plastic waste collection accessible to the community, offering a convenient location to exchange plastic waste for cash while promoting sustainability and environmental responsibility.
In 2024, Mondelēz International also achieved key sustainability milestones, including attaining the PCX Market’s Plastic Cleanup Partner badge. This certification reflects the company's ongoing commitment to reducing plastic waste in the Philippines including its extensive support for the Extended Producer Responsibility (EPR) Law. Since 2023, the company has pledged to collect the equivalent amount of the plastic packaging it puts out in the market and divert it from nature. This commitment goes beyond the percentage targets required by the EPR Law.
“We welcome and fully support the Aling Tindera site in our barangay,” shares BF Homes Barangay Captain Jeremy Marquez. “Our environmental protection team has already made it a priority project for 2025 and we will continue to leverage on these sites to ensure plastic waste is collected in our community and this action helps provide livelihood for out citizens.”
The successful establishment of the new collection sites underscores the importance of collaboration between businesses, local governments, and community members. Mondelēz International and its partners remain dedicated to driving innovative solutions that create shared value for people and the planet.