Communication is an essential skill for business leaders not only day-to-day but especially when a crisis occurs. Being able to communicate the correct narrative at the appropriate time can make or break a company's image and reputation. This training on Crisis Communication focuses on the vital role of communication, the strategies, and the role of the spokesperson and/or the communication head during crisis situations.

Understand crisis and learn how to communicate when it happens!

Program Outline
This 4-hour program will discuss the following topics:

1. Understanding Crisis
   • Types of Crises and Their Causes
2. Steps Toward Managing Crisis
3. The Process of Crisis Management
4. Communication in Crisis Management
   • Principles of Crisis Communication
   • Stakeholders and Audiences, and Their Interests
   • Strategy
   • Messaging
   • Spokesperson