The ECCP, in partnership with Adaptive Innovations (A.I.) Consulting, Inc. and Black Sheep Digital, is organizing a free webinar entitled, Building and Managing a Responsible and Sustainable Enterprise, that aims to discuss and link two concepts on Responsible Enterprise Management and Branding Communications.

The first topic will be presented by Jose Cortez, President and Co-founder of A.I. Consulting, Inc., that will focus on providing an overview on how to integrate environmental, social, and governance (ESG) principles into business operations. It will also provide practical applications on how to effectively take the first step to implement sustainable and responsible practices in organizations.

Moreover, Black Sheep Digital CEO Anna Medina, will focus the second presentation on branding communications that will provide insights on how to communicate sustainability initiatives to internal and external stakeholders.

Specifically, the webinar aims to:

• define and provide an overview of the 17 SDGs and key ESG factors and their relevance to SMEs;
• understand the interconnectedness of SDGs, ESG, carbon emissions reduction, and sustainability reporting;
• share insights on branding messaging to help companies know how communicate their ESG initiatives to stakeholders; and
• know the importance of internal branding and how employees can serve as brand advocates.

This webinar aims to gather participants who are business executives and managers, CSR and sustainability professionals, environmental and social governance officers, project managers, entrepreneurs and business owners, non-governmental organization staff, and generally those who would like to know more about ESG and branding communications.