Writing for Impact: Strengthening Your Business Communication Skills
This seminar highlights the most common errors in business correspondence and provides strategies to avoid rambling sentences, run-on constructions, and ineffective passive structures, etc. Through guided discussions and hands-on writing exercises, participants will learn how to craft messages that are concise, purposeful, and impactful.
OBJECTIVES
By the end of the webinar, participants will be able to:
1. Identify and correct common errors frequently found in business emails, letters, and reports.
2. Differentiate between rambling, run-on, and well-structured sentences and apply techniques to improve clarity and flow.
3. Apply best practices for clear, concise, and reader-focused business writing.
4. Practice and refine writing skills through targeted exercises that reinforce the principles discussed in the seminar.
WHO SHOULD ATTEND
All personnel who write reports, letters, memos, emails, and other business correspondence.
All those who wish to improve their business writing skills.
TOPICS
• Phrasal Verbs
• Common Errors
• Words / Phrases That Can Be Confusing
• Punctuation Marks
• The Business Letter
• Revising a Business Letter
• Types of Sentences
• Improving Your Sentences
• Active Sentences vs. Passive Sentences
• Rambling Sentences
• Transitional Words and Phrases
• Run-on Sentences
• Parallel Structure
• A Quick Review
• Characteristics of Business Writing
• Principles of Effective Business Writing
• Writing Better Memos
• Exercise
• Writing a Business Report
• Sample Business Report
METHODOLOGY
Discussion; Tests; Exercises