Story Telling for Business Results

Holiday Inn & Suites Makati

Course Description:

Leaders need to be able to communicate with their teams if they want to achieve better results.

Stories are very influential tools leaders can use in business, as it changes how people think, act and feel. They can be used to spread messages, help make ideas more memorable and impactful and it is often used to persuade and motivate others.


At the end of the two-day session, the learners will be able to apply storytelling techniques in inspiring, engaging and influencing others.

Learning Outcomes:

  • Analyze how to tell memorable stories
  • Develop one’s natural storytelling style
  • Recognize the need to organize thoughts and follow a structure
  • Practice the techniques that will keep the attention of the listeners
  • Demonstrate confidence in telling effective stories
  • Gain awareness on one’s strengths and areas for improvement
  • Create action steps for continuous improvement

Course Outline:

  1. Centering and Introductions
    1. Activity: Common Lane
  2. Expectations and Objectives
    1. Discussion: Agenda
  3. Benchmarking
    1. Activity: My Success
    2. Debrief and Feedback
  4. Story Telling 101
    1. Interactive Lecture: Ingredients
    2. Activity and Discussion: Team Story
    3. Types of Stories
    4. Discussion: Lead with a Story
  5. Creating Stories
    1. Discussion and Structured Sharing: Impact
  6. Delivering Stories
    1. Video: Sincerity
    2. Discussion: How do I say it?
  7. The Effective Storyteller
    1. Activities: Story Drills
    2. Review Activity: My Day
    3. Activity: Lyrics
  8. Leading through Stories
    1. Activity: Inspire, Move, Change
    2. Coaching and Feedback
    3. Action Plan to Change Others
    4. Individual Reflection: Painting
    5. Integration and Closing: The Story Spine


PhP 16,000 - ECCP Members
PhP 17,000 - Non ECCP Members
(includes coffee breaks, lunches, seminar materials and certificate of attendance)

For confirmations and more information, please contact

Ms. Jasmin Runez of ECCP at 845 1324 or email

  • Europe-PH News

  • April 12, 2024

    Digitalization initiatives to drive financial services and employment opportunities in the PH

    Makati City, Philippines – The release of latest ... Read More

  • April 05, 2024

    Unleash Hell in Makati: The Ultimate MMA Festival Showdown at Kombat Sports Kalayaan!

    Get ready to witness the ultimate showdown as Kombat Spo... Read More

  • March 18, 2024

    Milestone Achieved: ECCP Celebrates Restart of EU-Philippines FTA Negotiations

    Manila, Philippines – The European Chamber of Commerce of the Phil... Read More