Trainings
TechTALK: iCONNECT - A Series on Social Media Marketing
HAROLDS HOTEL, C. Rosal St.
Be updated and equipped with the latest and
most effective online marketing strategies.
Certified Google Adwords Digital Marketing Strategist
- DAY 1 – ORGANIC TRAFFIC
- PHASE 1 – Social Media Principles
- What is Social Media?
- How do people use Social Media?
- PHASE 2 – The Major Social Media Sites
- Facebook
- Facebook Page Basics
- Types of Contents
- Twitter
- Twitter Basics
- Sharing for Engaging
- Trending Topics
- Facebook
- PHASE 3 – Social Media Strategy
- Business Objectives
- Tone of Voice
- The Value of a Content Calendar
- PHASE 4 – Measuring Your Success
- Facebook Insights
- Twitter Analytics
- Google Analytics
- PHASE 1 – Social Media Principles
- DAY 2 – PAID TRAFFIC
- PHASE 1 – Facebook Advertising
- Types of Advertising Campaigns
- Creating Custom Audience
- Campaign Budgets
- PHASE 2 – Twitter Adverstising
- Types of Campaigns
- Campaign Basics
- PHASE 1 – Facebook Advertising
To register online, please click here. If you wish to do manual registration, you may instead download and use this form.
