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Magnum RFM Ice Cream, Inc. (Formerly Unilever RFM Ice Cream, Inc.), better known as Selecta, is one of the biggest ice cream brands in the Philippines. It’s the local brand of the recently established The Magnum Ice Cream Company (TMICC) in the country, and currently situated in Manggahan, Pasig City. Selecta is a joint venture between TMICC and RFM corporation, which started in the year 1999 and had gained growth and market share significantly over the last two (2) decades. Selecta had been producing multiple strong brands and delivering 150 million pcs of ice cream tubs, sticks, cones, and cups, to over 100 million Filipinos year after year. The factory had also gone through two (2) major expansions in 2010 and 2018, which enabled growth and further advancement thru FSSC certifications, Halal certifications, renewable source of electricity, and many more.
Magnum RFM Ice Cream, Inc. (Formerly Unilever RFM Ice Cream, Inc.), better known as Selecta, is one of the biggest ice cream brands in the Philippines. It’s the local brand of the recently established The Magnum Ice Cream Company (TMICC) in the country, and currently situated in Manggahan, Pasig City. Selecta is a joint venture between TMICC and RFM corporation, which started in the year 1999 and had gained growth and market share significantly over the last two (2) decades. Selecta had been producing multiple strong brands and delivering 150 million pcs of ice cream tubs, sticks, cones, and cups, to over 100 million Filipinos year after year. The factory had also gone through two (2) major expansions in 2010 and 2018, which enabled growth and further advancement thru FSSC certifications, Halal certifications, renewable source of electricity, and many more.
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